NOMA Members Discounted Registration Link Coming Soon!

AIA Austin 2025 Design Excellence Conference
August 21-22 at the Austin Central Library
Two full days of in-person courses, keynotes, and the Design Expo. At least three hours of On-Demand Courses accessible online during the conference through the end of the year. 

Intangible Value – Design for People and Place

In an era defined by rapid urbanization, digital transformation, and shifting societal needs, contemporary architecture must transcend mere aesthetics and efficiency.

It must foster meaningful experiences, celebrate cultural narratives, and promote well-being.

This year’s AIA Austin Conference delves into the true value of contemporary architectural practice—the intangible yet profound impact that design has on people, places, and communities.

Through dynamic discussions and expert-led sessions, we will explore the significance of craftsmanship and materiality in creating sensory connections, enhancing well-being, and establishing a sense of place.

We will examine how contemporary architecture can reinforce local culture and history, evoke wonder and nostalgia, and elevate everyday life by shaping spaces that both serve and inspire.

The conference will also explore storytelling in architecture, the integration of digital interfaces with physical spaces, and how invisible forces of technology are reshaping our cities for a more resilient and connected future.

Through these conversations, attendees will gain new insights into the intangible yet essential elements that allow architecture to resonate deeply with those who experience it.